formerly known as Laura Pewinski
formerly known as Laura Pewinski
The 2017 Lincoln MKZ Black Label, was produced in three new Black Label themes. To populate the Black Label site, vehicle homepage content, and other various marketing materials, I worked with the SCOPE in Germany to create CGI imagery to support the themes.
With the assistance of a creative director, we directed the SCOPE to highlight certain features of the car as well as this new "from the inside out" view for the hero images. The idea is to place the car in a humanistic environment that mimics the interior design of the vehicle.