formerly known as Laura Pewinski

Resume

My parent’s think all I do

is play around and have fun for a living.

I mean… they’re not wrong.


Experience

ASSOCIATE CREATIVE DIRECTOR

PUSH 22 | Bingham Farms, Michigan
April 2021 - Present

I manage a small, nimble, but mighty creative team as we tackle the world of automotive service. Between documenting cross country road trips, store rennovations, NHRA drag racing events, there is no shortage of action-packed creative.

SENIOR ART DIRECTOR

DP+ | Farmington Hills, Michigan
December 2018 - March 2021

At this smaller agency, I am able to tackle multiple different clients and multiple disciplines. As the creative lead for Mopar, I am responsible for bringing in fresh new ideas for our Accessories and Retail clients that can inspire the dealers and their customers. When I'm not in Mopar-land, I create social content for a Credit Union loving muppet, and inform DTE users of the coolest energy management app they've ever set their eyes on. Pretty neat, eh?

GLOBAL CONTENT STUDIO - ART DIRECTOR

Commonwealth // McCann | Detroit, Michigan
June 2016 - December 2018

Working as a small team, our Global Content Studio is in charge of creating responsive content for all of Chevrolet's key markets around the globe. Recent duties include social media content for ChevroletFC (Chevry's sponsorship of Manchester United), holiday social content for Chevrolet's markets, and even some larger initiatives like the Chevrolet Hack Lab.

DIGITAL ART DIRECTOR

Hudson Rouge - Team Detroit | Dearborn, Michigan
March 2015 - June 2016

Collaborating with a larger team based out in New York City, I work on producing digital projects for Lincoln Motor Company. I primarily work on web related projects such as designing new websites and optimal user experiences, as well as maintenance on older Lincoln sites so they have updated content.

ART DIRECTOR

Lowe & Partners | Detroit, Michigan
August 2013 - Present

Collaborated with a large creative team, creating digital content for the luxury automotive account, Cadillac. On a daily basis I work on establishing Cadillac's new brand guidelines through rich and standard online advertisements, updating and creating their website experience for future vehicles and model launches, content for social media, and concepting ideas for upcoming campaigns.

GRADUATE ASSOCIATE DIGITAL INTERN

Lowe Campbell Ewald | Detroit, Michigan
June 2013 - August 2013

Worked with a small group of creatives to create digital content for multiple brands including: USAA, FSA, Chicken of the Sea, Navy, and Atkins. Made social shareables, social backgrounds, and online banners for each of the brands.

DPC INTERN

Design Project Center | Ferris State University
September 2012 - May 2013

Collaborated in the branding of the Design Project Center, creation of its concept and brand strategy. Developed the brand identity and visual style of the brand. Co-created the design, layout, and coding of the website.

GRAPHIC DESIGN INTERN

Industrial Plant Services | Macomb, MI
May 2012 - March 2013

Assisted and collaborated with the development of various marketing materials. Designed and created the company's updated website. Assisted in the completion of training manuals used for Union Millwright training facilities around the nation.

ADVERTISING LAYOUT MANAGER

Ferris State Torch | Big Rapids, MI
August 2011 - May 2013

Designed both print and web advertisements for various clients looking to advertise within the school newspaper. Also created ad layout guides to house all pricing, sizing, and publication dates as well as annual housing guides for student references.

GRAPHIC DESIGNER

Romeo Printing | Romeo, MI
June 2011 - August 2011

Assisted with the designing of business cards, wedding invitations, brochures, and booklets for various clients.

Awards

Call Me Out

  • Digital

  • The D Show 2019

  • Silver D

Call Me Out

  • Experiential/Live

  • The D Show 2019

  • Black D


Skills

 

Digital Design

Proficient In:
HTML 5, CSS, Responsive Design, Interactive Design, Dreamweaver, Adobe Premiere, Prototyping, Site Planning, Storyboarding, Microsoft Word and Powerpoint

Familiar With:
jQuery, PHP, Flash

Print Design

Proficient In:
Design Layout, Typography, Illustration, InDesign, Illustrator, Photoshop, Color Theory, Prototyping

Familiar With:
Hand Drawn Type

Education

Bachelor of Science, Graphic Design

Ferris State University, Big Rapids, MI
College of Business / May 2013 / 3.25 GPA

Associates of Science, Graphic Design

Ferris State University, Big Rapids, MI
College of Business / Dec 2012 / 3.25 GPA

Design Exposure

 

Memberships

AIGA West Michigan & AIGA Ferris State University
Member from 2010 – 2012

People

Steve Frykholm, Rob Carter and Sandy Wheeler, Mike Gorman and Yolanda Gonzalez, Patrick Robinson, Charlie McGrath, Seek 2011 Conference (NIU)- Debbie Millman, Sean Adams, and Danny Yount

Places

A5 Design – Chicago, IL
Conduit Studios – Grand Rapids, MI
Herman Miller – Zeeland, MI
Visualhero – Grand Rapids, MI
French Paper – Niles, MI
Caraustar Printing & Packaging – Wyoming, MI
Custom Printers – Grand Rapids, MI

Experiences

2015 Escalade Platinum Photoshoot – Detroit, MI
The D Show – Detroit, MI