Mopar
As creative lead for Mopar, I am responsible for coming up with new innovative ideas to help dealerships succeed in selling Mopar Parts and Accessories. Mopar has really pushed me into become a print designer and conceptual thinker for direct mail. Knowing the future of the business and where they should be, I was able to successful sell them on an all-digital approach to their point-of-sale kits, including a fully functional, dealer-facing asset management site.
Other projects I’ve worked on include an All-Weather Floor Mat program, JPP Catalog redesign, an unconventional way to get dealers to sign up for a reconditioning program, and countless support materials.